OUR SERVICES

Idea Bridge is an entrepreneurial, brand focused company providing business and brand management solutions to business leaders in South Africa. We recognise that 21st century demands on businesses requires agile, transparent, customer-centric solutions.  And bucket loads of collaboration.      If you’re looking to improve the return on your business, attract more customers, improve team productivity or receive informed advice on start-ups or strategies to take your business to the next level, we have the expertise to help.              

 
 
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BUSINESS STRATEGY

“However beautiful the strategy, you should occasionally look at the results” – Sir Winston Churchill     

An organised, efficiently run business will provide you the clarity to focus on what matters to you in your business, that place where you add magic to the world.   Let us help you streamline the operations and management of your business and let you fall in love with being a business owner - all over again!  

  • New venture planning & start-up support  -         

  • Market research and strategy formulation         

  • Business processes implementation & evaluation         

  • Data management projects         

  • Project and programme management         

 

BRAND STRATEGY

"Marketing used to be advertising. Now, marketing is everything you do. And what you do either adds to the experience or takes away from it"  - Seth Godin     

Building an intelligent brand is about listening closely to what your customers are saying (and leaving unsaid), interpreting what/why data, using it to identify patterns and working with those patterns to create customised product and service experiences.With so many marketing channels available to small businesses knowing how to optimise a cohesive and seamless presence across all of them is essential.      We bring the ideas and expertise to help you create and execute tailored marketing plans focused on your authentic value proposition, and improve your business ROI.     Marketing strategies, planning and implementation              

  • Branding - Graphic design, corporate identity and brand management that's made to fit.            

  • Website development  - Custom built websites that generate business, engage customers and reflects your company.           

  • Social Media - Management, campaigns and advertising              

  • Professional relationship marketing - Leverage your key external networks and relationships to advance your brand and company image        

  • Advertising               

  • PR & Online Reputation Management (ORM)             

  • Email marketing               

  • Brand, website and Customer experience audits             

  • Research, reporting & insights                     

 
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PEOPLE STRATEGY

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.  And the most important ingredient of all is people.Designing the structure you will need and then attracting, hiring and managing the people in your business can be a daunting task for many business owners.We are proud to often bridge the gap between management approaches and actual implementation plans.     

  • Team design          

  • Training needs assessment & planning          

  • Implementation of HR and Payroll solutions for small businesses        

  • Independent accountability to compliment your existing skill set         

  • Business mentoring          

  • Skills development workshops          

  • Reward & recognition systems         

  • Creating ethical cultures in small business         

  • Recruitment & selection assistance 

RETAIL STRATEGY

Thanks to the internet, most retail companies today compete in a dynamic retail market, facing-off against some of the most sophisticated retail corporations in the world across multiple product categories to capture primary consumers. Complete price and product transparency has educated, and empowered, consumers calling for retailers to bring forward products and services that change lives, that matter.  In the new world of multi-channel shopping, the consumers flight map may not be the funnel of the past, but the retailer’s challenge is the same:   adjust, adapt and make the sale!!  We help clients deliver superior customer service and embrace technology to enhace productivity, cost management and profitability.       

  • Bespoke retail service strategies             

  • Category management              

  • Operational checklists             

  • Assortment planning              

  • Visual merchandising              

  • Customer journey mapping              

  • Target market ssegmenting & profiling               

  • Customer Relationship Management (CRM) systems             

  • Online appointment scheduling              

  • Promotional strategy