The role of marketing as a strategic driver in practices is too often overlooked. One reason for this may be an historical over-reliance on referrals from peer doctors. But this ignores the reality that patients in today’s digitally-connected world are increasingly searching for medical service providers themselves, effectively bypassing traditional referral networks.  

Driven largely by the high rate of smartphone adoption, digital communication is revolutionising how patients interact with their healthcare provider.  Smartphones haven’t just transformed how people find your business but also how they do business inside your four walls.