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News + Notes
It's becoming more common to have multiple professions in a lifetime. People are rethinking what they want to get out of work and for many, work is no longer just for income but a way to make an impact in the world.
Every moment is an opportunity to feed the flywheel. Always loved Jim Collins’ “flywheel effect” concept. It’s Newton’s first law applied to business and such a simple idea that’s been used to grow companies the size of Amazon but yet is as applicable (if not even more so) to start-ups.
How to Know if Your Business is Flirting. Desire, that inner urge, a kind of universal language, that tantalises us into some of the most obscure behaviours. It’s human, the driving need to achieve or to obtain. So what then does this carrot flaunt over the whip?
These starry-eyed students are amongst the most inspiring that I've met and you would also be excited to hear their visions on how they’re changing the world. Each of these super smart founders are hustling up a storm, raising money and growing communities.
Better understanding and planning for some of the common challenges faced by business owners at start-up phase greatly improves your business’ capacity for survival.
The role of marketing as a strategic driver in practices is too often overlooked. One reason for this may be an historical over-reliance on referrals from peer doctors. But this ignores the reality that patients in today’s digitally-connected world are increasingly searching for medical service providers themselves, effectively bypassing traditional referral networks.
Driven largely by the high rate of smartphone adoption, digital communication is revolutionising how patients interact with their healthcare provider. Smartphones haven’t just transformed how people find your business but also how they do business inside your four walls.
Until quite recently, our decision on which doctor to visit for our healthcare needs would have been driven largely by feedback from our immediate friends, family and, perhaps, our co-workers while gathered around the office water cooler.
On a busy day in your practice with back-to-back patients it can be easy to skip over some of the formalities of treating patients, like consent forms and patient education.